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When your pet has food sensitivities, knowing exactly what’s in their food is important. That’s why our ingredient list is purposefully simple.

• 1 ANIMAL PROTEIN; Our ingredient list is purposefully simple for pets with food sensitivities, focusing on ONE ANIMAL PROTEIN and ONE VEGETABLE - versus the mix of each you’ll find in most other pet foods.
• SIMPLE & ESSENTIAL; Sometimes what’s not included is just as important as what is. Our recipes are made with cage-free poultry or farm-raised rabbit and are made without grain, dairy, eggs, potato, corn, wheat, soy or artificial ingredients.
• SIMPLE RAW NUTRITION; We put the pure, real nutrition of raw on every piece of Instinct Limited Ingredient Diet kibble by tumbling our kibble with crushed, freeze-dried raw - raising the bar in nutrition and taste.

High animal protein, grain-free recipes guided by our belief in raw

• FOOD THAT FOLLOWS NATURE’S LEAD; High animal protein, grain-free recipes guided by our belief in raw, each recipe starts with real meats like cage-free chicken, wild-caught salmon, or farm-raised rabbit.
• REAL ANIMAL INGREDIENTS; 70%+ real animal ingredients & nutritious oils, 30% vegetables, fruits and other wholesome ingredients. Made without grain, potato, corn, wheat, soy, by-product meals or artificial colors or preservatives
• SIMPLE RAW NUTRITION; We put the pure, real nutrition of raw on every piece of Instinct Original by tumbling our kibble with crushed, freeze-dried raw - raising the bar in nutrition and taste.

• Nutrition mirroring the benefits of raw; Instinct® Ultimate Protein® is unlike any other pet food. Recipes made with up to three times more real chicken than other premium natural brands. 95% of the protein comes from real chicken versus vegetables or meals.
• MADE WITHOUT; Protein from pure animal sources, absolutely no animal meals, like chicken meal or duck meal. Our recipes are made without grain, corn, wheat, soy, by-product meal, or artificial ingredients.
• SIMPLE RAW NUTRITION; Our recipes have unmatched digestibility for optimal nutrient absorption, compared to other premium natural brands. All with the pure, real nutrition of raw on every piece.

Grain-free, nutrient-rich food that puts more of the pure, real nutrition of raw into every bowl.

• A BETTER WAY TO FEED KIBBLE; Instinct® Raw Boost® is a better way to feed - combining grain-free, high-protein kibble plus freeze-dried raw in one bag. Each recipe starts with real meat like cage-free chicken or farm-raised rabbit.
• 100% RAW PIECES; These all natural, 100% raw pieces are protein-packed with real meat and nothing artificial. Instinct® Raw Boost Mixers® are easy to add to any meal and made with up to 12oz of real meat - you can expect a whole new level of mealtime excitement.
• BOOSTED RAW NUTRITION; Protein-packed recipes with a natural probiotic boost, higher Omegas* and more antioxidants* (*than Instinct Original) for digestive health, skin and coat, and a healthy immune system.

Upgrade your cat's bowl from kibble to freeze-dried raw. Each Instinct Raw Freeze-Dried Meals recipe is protein packed with 85% meat & organs and 15% non-GMO fruits, vegetables; vitamins & minerals. Made without grain, corn, wheat, soy, legumes, artificial colors or preservatives.

Real food is raw®. Minimally processed, never cooked, pure, real nutrition - made even more affordable so that every pet can experience the benefits of raw nutrition.

• MINIMALLY PROCESSED; Our ingredients are frozen at their peak and never cooked to preserve their nutritional integrity. We use ingredients closest to their natural state like real meat and non-GMO fruits and vegetables.
• Protein-packed; Made with 85% real meat and organs and 15% fruits, vegetables and vitamins and minerals. Made without grain, corn, wheat, artificial colors or preservatives.
• 100% RAW NUTRITION; Our purest recipes that inspire everything we make. Never cooked, 100% raw nutrition, minimally processed to preserve the integrity of every ingredient. Unlock your pet's potential to thrive with the pinnacle of pet nutrition

Our most distinct recipes that inspire everything we make. minimally processed, all natural and carefully crafted in Lincoln, Nebraska by proud pet parents

• Minimally Processed; Our ingredients are frozen at their peak and never cooked to preserve their nutritional integrity. We use ingredients closest to their natural state like real meat and non-GMO fruits and vegetables.
• 100% All Natural; We think nutrition should come from real ingredients like grass-fed beef and non-GMO vegetables and fruits, not artificial powders. Our recipes are made with 95% real meat and 5% vegetables, fruits and other wholesome ingredients - because our Raw Signature™ wouldn't be made of anything else.
• 100% Raw Nutrition; Our purest recipes that inspire everything we make. Never cooked, 100% raw nutrition, minimally processed to preserve the integrity of every ingredient. Unlock your pet's potential to thrive with the pinnacle of pet nutrition