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For cats that show signs of being sensitive to some of the ingredients used in traditional pet foods, less may be more. BLUE Basics is a healthy, holistic, limited-ingredient diet formulated to minimize food sensitivities while maximizing the nutritional value that your cat will receive. 

Inspired by the diet of the lynx, a tireless hunter and wild relative of our domesticated feline friends, high-protein BLUE Wilderness contains a higher concentration of the delicious chicken you know your cat will love. And because BLUE Wilderness is made with no grains, it's also an ideal choice if you prefer to feed your cat a gluten-free diet.

Inspired by the diet of the lynx, BLUE Wilderness Duck Recipe is a high-protein food that will provide your cat with a higher concentration of the duck she loves. BLUE Wilderness natural cat food is also a sensible alternative to less convenient raw diets, which often require additional supplementation to be nutritionally complete.

Inspired by the diet of the lynx, a tireless hunter and wild relative of our domesticated feline friends, high-protein BLUE Wilderness contains a higher concentration of the delicious chicken you know your cat will love. And because BLUE Wilderness is made with no grains, it's also an ideal choice if you prefer to feed your cat a gluten-free diet.

When it comes to fine dining, feline-style, there’s nothing quite like BLUE Healthy Gourmet Flaked Entrées. It’s a wonderful combination of texture and taste that will delight your cat’s palate day after day. Check out all of our delectable Healthy Gourmet entrées.

When it comes to fine dining, feline-style, there’s nothing quite like BLUE Healthy Gourmet Flaked Entrées. It’s a wonderful combination of texture and taste that will delight your cat’s palate day after day. Check out all of our delectable Healthy Gourmet entrées.

Inspired by the diet of the lynx, BLUE Wilderness Salmon Recipe is a high-protein food that will provide your cat with a higher concentration of the salmon she loves. BLUE Wilderness natural cat food is also a sensible alternative to less convenient raw diets, which often require additional supplementation to be nutritionally complete.

Inspired by the diet of the lynx, BLUE Wilderness Chicken Recipe is a high-protein food that will provide your cat with a higher concentration of the chicken she loves. BLUE Wilderness natural cat food is also a sensible alternative to less convenient raw diets, which often require additional supplementation to be nutritionally complete.

Inspired by the diet of the lynx, BLUE Wilderness Salmon Recipe is a high-protein food that will provide your cat with a higher concentration of the salmon she loves. BLUE Wilderness natural cat food is also a sensible alternative to less convenient raw diets, which often require additional supplementation to be nutritionally complete.

Inspired by the diet of the lynx, a tireless hunter and wild relative of our domesticated feline friends, high-protein BLUE Wilderness contains a higher concentration of the delicious chicken you know your cat will love. And because BLUE Wilderness is made with no grains, it's also an ideal choice if you prefer to feed your cat a gluten-free diet.

BLUE Small Breed Chicken and Brown Rice is holistically formulated to support the essential needs of adult dogs. Dogs love our tasty chicken, and it provides them with essential amino acids they need every day. Hearty whole grains like rice and barley supply the complex carbohydrates that your dog needs for energy. Whole carrots, sweet potatoes and peas are three of the nutrient-rich vegetables that your dog will get in every bite of BLUE.

Formulated to support the health and well-being of your feline friend, BLUE for Cats features only the finest natural ingredients:
Delicious, protein-rich, Deboned Chicken
Wholesome whole grains and veggies
NO chicken (or poultry) by-product meals
Our natural BLUE Indoor Health Chicken Recipe is holistically formulated to support the needs of indoor cats. It starts with the carefully balanced calories in our ingredients to help them maintain a healthy body weight.

Formulated to support the health and well-being of your feline friend, BLUE for Cats features only the finest natural ingredients:
Delicious, protein-rich, Deboned Chicken
Wholesome whole grains and veggies
NO chicken (or poultry) by-product meals
BLUE for Cats is made with ingredients chosen with great care by our animal nutritionists, providing your mature cat with the right balance of high-quality protein and complex carbohydrates.

Formulated to support the health and well-being of your feline friend, BLUE for Cats features only the finest natural ingredients:
Delicious, protein-rich, Deboned Chicken
Wholesome whole grains and veggies
NO chicken (or poultry) by-product meals
And because growing kittens have special needs, BLUE for Kittens is formulated with ingredients chosen specifically to help them grow up strong and healthy.

BLUE Salmon & Brown Rice Recipe for adult cats is formulated with ingredients chosen specifically for cats in the prime of their lives. Cats love our tasty salmon and it provides them with essential amino acids they need every day. Whole carrots, sweet potatoes and parsley are three of the nutrient-rich vegetables that your cat will get in every bite of BLUE.

The carefully balanced calories from the ingredients in our BLUE Weight Control cat food helps felines achieve their ideal weight—and stay there. Cats love our tasty chicken, and it provides them with essential amino acids they need every day. Whole carrots, sweet potatoes and parsley are three of the nutrient-rich vegetables that your cat will get in every bite of BLUE.

Formulated to support the health and well-being of your feline friend, BLUE for Cats features only the finest natural ingredients:
Delicious, protein-rich, Deboned Chicken
Wholesome whole grains and veggies
NO chicken (or poultry) by-product meals
Our natural BLUE Healthy Living Adult Cat food is made to support the needs of cats in the prime of their lives.

Vegetable-free formulas of premium meat and ground bones - or meat, bone and organ meat combinations – in a wide variety of protein types that let you create a custom raw diet. Simply add the supplements and other ingredients you want to feed your pet. Bravo! Basic Formula Duck is available in 1 pound frozen chubs

Bravo! Wild Alaskan Salmon Oil is 100% natural oil produced in a dedicated processing facility in Alaska from freshly caught salmon, utilizing a “cold” extraction method to ensure viability.

Bravo! offers a number of special formulas providing you with the ultimate flexibility for creating a custom feeding program. An all vegetable mix made from three Grade A vegetables, a beef organ meat mix (liver, heart, kidney) and a pharmaceutical quality Wild Alaskan Salmon Oil rich in EPA, DHA, antioxidants and Omega 3 essential fatty acids to use as a daily fish oil supplement.

Bravo specialty products provide you with the ultimate flexibility to create a feeding program specific to the animals in your life. An all vegetable mix of 3 Grade A vegetables, a turkey organ meat mix (liver, heart, gizzard), a beef organ meat mix (liver, heart, kidney), and Wild Alaskan Salmon Oil of pharmaceutical quality.

Vegetable-free formulas of premium meat and ground bones - or meat, bone and organ meat combinations – in a wide variety of protein types that let you create a custom raw diet. Simply add the supplements and other ingredients you want to feed your pet. Bravo! Basic Formula Turkey is available in 2 and 5 pound frozen chubs.

New, improved Swheat Scoop Multi-Cat litter not only eliminates odors better, but clumps faster and firmer than ever. It’s great for high-traffic litter boxes that are frequently in use!

For some pets, less is more. Our Limited Ingredient Diets are made with only pure, simple, essential ingredients that have been carefully chosen for their nutritional value and high digestibility. Each diet provides grain-free, gluten-free nutrition with one protein and one simple starch, combined with just a few other wholesome, natural ingredients. Fewer ingredients make it easy to manage what your pet eats - or doesn't eat - everyday.